construction massachusetts
Many construction massachusetts like electricians, plumbers, and construction massachusetts use Pay-Per-Click advertising. The trick is to manage Pay-Per-Click so that it provides a good Return on Investment. Here are four tips that have worked for me over the years to save money while boosting customer calls.
1. Use a "Negative Keyword" list.
Here's how this important money-saver works for you. Let's say you're an electrician in Boston. You want people to click on your ad but not if they're searching for "how much does an electrician in Boston earn" or "electric toaster."
The saving grace of Pay-Per-Click is that the search engine tells you exactly what the searcher typed in before clicking on your ad. When you see that a searcher typed in "electric razor," find the part of your account that allows you to list Negative Keywords. Type in "razor"as a Negative Keyword. This tells the search engine that you don't want any phrase with "razor" in it to trigger your ad.
Your Negative Keyword list may grow to hundreds of words and phrases. Each one is saving you wasted money.
You might wonder, would people who want to buy an electric razor really click on my electrician ad and cost me a few dollars needlessly? The proof is right in front of you -- they typed in "electric razor," your ad popped up, they clicked on it, and you're out a few dollars. They probably had no idea that anyone was charged for that click.
I'm an electrician in Los Angeles. I've had people click on my ads who were searching for Christmas light installations, truck door panels, and yes, electric razors. These searchers were not likely to become my customers. The negative keyword list for my electrical contracting company is currently over 500 words and phrases.
Each type of contractor needs their own Negative Keyword list. If yours hasn't grown to hundreds of words, look harder at the data Google provides you on "search terms." Check at least monthly what people are typing in before they click on your ads.
2. Create ads designed to attract your most profitable customers.
I manage the Pay-Per-Click campaigns for other contractors as well as for my own contracting company. One plumber may like to do emergency calls, another plumber may specialize in copper re-pipe jobs. General Contractors may do custom room additions or they may focus on kitchen and bathroom renovations. Whatever your company's specialties are, create ads that attract the specific customers who are looking for the kind of work you find most profitable and most want to do. These ads will give you your biggest Return on Investment.
3. Schedule your ads to show only when they will make you money.
This is one of the best ways to save money with Pay-Per-Click ads. Schedule your ads to show only when a live person will answer your office phone. After hours, if searchers who click on your ad call your company and get a message machine or answering service, they will almost always move on to another contractor.
Tag : construction massachusetts
Many construction massachusetts like electricians, plumbers, and construction massachusetts use Pay-Per-Click advertising. The trick is to manage Pay-Per-Click so that it provides a good Return on Investment. Here are four tips that have worked for me over the years to save money while boosting customer calls.
1. Use a "Negative Keyword" list.
Here's how this important money-saver works for you. Let's say you're an electrician in Boston. You want people to click on your ad but not if they're searching for "how much does an electrician in Boston earn" or "electric toaster."
The saving grace of Pay-Per-Click is that the search engine tells you exactly what the searcher typed in before clicking on your ad. When you see that a searcher typed in "electric razor," find the part of your account that allows you to list Negative Keywords. Type in "razor"as a Negative Keyword. This tells the search engine that you don't want any phrase with "razor" in it to trigger your ad.
Your Negative Keyword list may grow to hundreds of words and phrases. Each one is saving you wasted money.
You might wonder, would people who want to buy an electric razor really click on my electrician ad and cost me a few dollars needlessly? The proof is right in front of you -- they typed in "electric razor," your ad popped up, they clicked on it, and you're out a few dollars. They probably had no idea that anyone was charged for that click.
I'm an electrician in Los Angeles. I've had people click on my ads who were searching for Christmas light installations, truck door panels, and yes, electric razors. These searchers were not likely to become my customers. The negative keyword list for my electrical contracting company is currently over 500 words and phrases.
Each type of contractor needs their own Negative Keyword list. If yours hasn't grown to hundreds of words, look harder at the data Google provides you on "search terms." Check at least monthly what people are typing in before they click on your ads.
2. Create ads designed to attract your most profitable customers.
I manage the Pay-Per-Click campaigns for other contractors as well as for my own contracting company. One plumber may like to do emergency calls, another plumber may specialize in copper re-pipe jobs. General Contractors may do custom room additions or they may focus on kitchen and bathroom renovations. Whatever your company's specialties are, create ads that attract the specific customers who are looking for the kind of work you find most profitable and most want to do. These ads will give you your biggest Return on Investment.
3. Schedule your ads to show only when they will make you money.
This is one of the best ways to save money with Pay-Per-Click ads. Schedule your ads to show only when a live person will answer your office phone. After hours, if searchers who click on your ad call your company and get a message machine or answering service, they will almost always move on to another contractor.
Tag : construction massachusetts
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