construction massachusetts
These days, most homeowners and businesses look for electricians, plumbers, and other home improvement contractors on the Internet. Gone are the days when most customers rely on the Yellow Pages. This means that if you're a construction massachusetts like me, you need an effective website and a professional construction massachusetts marketing program.
An Effective Contractor Website
An effective website provides key information like locations served, services offered, licensing and insurance info, and, if possible, authentic customer testimonials. A good website features professional, well-edited writing as well as friendly and clean design. It also appeals to customers by featuring their go-buttons, that is, words or phrases that in your experience interest customers. For my electrical customers, for example, I've found that "coupon" and "lifetime guarantee on all our work" appeal to customers.
Bringing Visitors to Your Website
Once you have a great website, you'll need to bring visitors to it -- a contractor marketing program. This requires being visible at the top of the search engines like Google, Yahoo, and Bing. Per studies of Google search results, over 60% of visits are to websites in the top three ranks of Page 1. If you think about your own experience in searching, this will probably make sense. How often do you click on a website at the bottom of the page versus one at the top?
In rural areas, if you have a terrific website, getting to the top of Page 1 is possible within a matter of months. In urban areas, Search Engine Optimization (SEO) is necessary. Without SEO, due to competition from other contractors, your website might languish in the back pages of the search engines indefinitely. It will have a hard time competing with contractors who are doing SEO programs.
Getting Your Contractor Website to the Top of Page 1 in 24 Hours
Whether you're in a rural area or urban, there's a way that search engines will deliver customer visits to your website within 24 hours. You can place a paid ad for your business at the top of Page 1 of Google and Yahoo. This kind of advertising is called Pay-Per-Click.
Likely, you're already familiar with Pay-Per-Click advertising. On Google, these are the ads at the top and right side that are discretely labeled "Ads." Google calls them "AdWords." Yahoo calls them "Search Marketing." Your company is charged a fee by Google (or Yahoo) if a searcher clicks on the ad to see your website.
Launching a Pay-Per-Click Campaign
The search engines make it easy to run paid ads. You'll need to write some very brief text. To get ideas, take a look at the ads by other contractors in your trade. It doesn't matter whether they're within your locality or outside it. Feature your most profitable services and some of the go-buttons that you've noticed that customers respond to.
Tag : construction massachusetts
These days, most homeowners and businesses look for electricians, plumbers, and other home improvement contractors on the Internet. Gone are the days when most customers rely on the Yellow Pages. This means that if you're a construction massachusetts like me, you need an effective website and a professional construction massachusetts marketing program.
An Effective Contractor Website
An effective website provides key information like locations served, services offered, licensing and insurance info, and, if possible, authentic customer testimonials. A good website features professional, well-edited writing as well as friendly and clean design. It also appeals to customers by featuring their go-buttons, that is, words or phrases that in your experience interest customers. For my electrical customers, for example, I've found that "coupon" and "lifetime guarantee on all our work" appeal to customers.
Bringing Visitors to Your Website
Once you have a great website, you'll need to bring visitors to it -- a contractor marketing program. This requires being visible at the top of the search engines like Google, Yahoo, and Bing. Per studies of Google search results, over 60% of visits are to websites in the top three ranks of Page 1. If you think about your own experience in searching, this will probably make sense. How often do you click on a website at the bottom of the page versus one at the top?
In rural areas, if you have a terrific website, getting to the top of Page 1 is possible within a matter of months. In urban areas, Search Engine Optimization (SEO) is necessary. Without SEO, due to competition from other contractors, your website might languish in the back pages of the search engines indefinitely. It will have a hard time competing with contractors who are doing SEO programs.
Getting Your Contractor Website to the Top of Page 1 in 24 Hours
Whether you're in a rural area or urban, there's a way that search engines will deliver customer visits to your website within 24 hours. You can place a paid ad for your business at the top of Page 1 of Google and Yahoo. This kind of advertising is called Pay-Per-Click.
Likely, you're already familiar with Pay-Per-Click advertising. On Google, these are the ads at the top and right side that are discretely labeled "Ads." Google calls them "AdWords." Yahoo calls them "Search Marketing." Your company is charged a fee by Google (or Yahoo) if a searcher clicks on the ad to see your website.
Launching a Pay-Per-Click Campaign
The search engines make it easy to run paid ads. You'll need to write some very brief text. To get ideas, take a look at the ads by other contractors in your trade. It doesn't matter whether they're within your locality or outside it. Feature your most profitable services and some of the go-buttons that you've noticed that customers respond to.
Tag : construction massachusetts
